Major Project - Board Game Design (Kedai Khaos)

 23/9/2024 - 6/1/2025 (Week 1 - Week  14)

Anna Chin Siaw Fong / 0354370 
Major Project / Bachelor of Design (Honours) in Creative Media / Taylor's University
Kedai Khaos - Board Game Design 


INSTRUCTIONS



Kedai Khaos - Board Game Design

Week 1

This week, we had our first class with Miss Anis. She briefed us on the course and the assignments we need to complete. After the briefing, she offered to consult with students who already had project ideas. Since I didn't have any ideas at the time, I didn't consult her this week. Instead, I went home and dedicated time to researching and brainstorming ideas for my major project.

Week 2

This week, I came up with some ideas and consulted Miss Anis about them. Although I had some ideas, I wasn't entirely confident about them. I shared my ideas with her to get some feedback and direction. Miss Anis suggested that I go back to the drawing board and refine my ideas further since I was still unsure. Taking her advice, I went home, solidified my ideas, and conducted more research about them.

Week 3

This week, I had a more developed idea and proposed it to Miss Anis. My concept was a fast-paced memory board game, addressing a few current issues I’ve observed:
  • Reduced social interaction, as people tend to spend more time alone
  • The dominance of digital games over physical ones
  • The need for more opportunities for physical play
I presented the gameplay mechanics and components to her, along with two possible themes: a candy-themed game or one based on a konbini (Japanese convenience store).

1.0 Candy Shop Theme Idea

1.1 Konbini Store Theme Idea

After hearing my idea, Miss Anis suggested that I explore a kedai runcit (traditional Malaysian convenience store) theme instead of candy or konbini, as it could add a cultural layer to the game. Following her suggestion, I went back and put more thought into incorporating the kedai runcit theme as the new art direction. I started exploring visuals and elements that could reflect the unique feel of a traditional Malaysian convenience store, adding a nostalgic and cultural touch to the game’s design.

Week 4

This week, I consulted Miss Anis about the design style and components of my board game. For the design style of my item tokens, I was thinking of using an abstract, gradient and flat aesthetic. I tried it out and showed it to her, and she said it was fine. I also asked for her input on the color palette, and she suggested that using a variety of colors would be better than limiting the palette to a set number, as it could help improve memory recall.

I proposed organizing the item tokens into categories to reflect the variety typically found in kedai runcits. I suggested five categories: food and beverage, household items, personal care, stationeries, and miscellaneous, with ten items per category. Miss Anis recommended using different shapes for each category and incorporating playful, parodied versions of familiar items to add a fun touch.

After discussing the design style, I moved on to the other game components. To help her visualize the concept, I included reference images of the game components.


2.0 Week 4 Progress

I also shared some potential names for the board game, and the three most viable options were:
  • Pek-it-up
  • Kedai Khaos
  • Runcit Rumble
We decided on the name Kedai Khaos for the board game because it perfectly captures the chaotic and fast-paced nature of the gameplay, while also grounding it in a familiar cultural context. The word Kedai refers to a kedai runcit, or traditional convenience store, which is instantly recognizable and relatable to the target audience. The addition of Khaos (a playful twist on the word "chaos") highlights the game's fast-paced, memory-driven challenge, emphasizing the fun and energetic atmosphere of trying to pack items under pressure.

Week 5

This week, I made significant progress in refining my board game by diving deeper into its core components. I focused on defining the game rules, determining the ideal size for the item tokens, and brainstorming packaging ideas. To bring these ideas to life, I conducted a simple test run to evaluate the gameplay and gather insights for further improvements.

3.0 Simple Game Tester

After doing the test run, I realized that having so many tokens in a small area was challenging to play with, especially since players only had 30 seconds to collect the items. They had to search through a cluttered space, which made the gameplay experience less enjoyable. The test run also made me realize that having 5 categories of tokens might be too much, so I decided to reduce both the number of tokens and categories. This allowed me to focus on improving the gameplay experience and making it more engaging for players.

Week 6

This week, I focused on developing the art direction for Kedai Khaos and explored logo sketches to align with the game's theme. For the art direction, I decided on a mid-century vibe to evoke a sense of nostalgia that complements the concept. Alongside this, I continued refining other elements of the game, such as gameplay mechanics, the game board layout, and the game cards. During consultation with Ms. Anis, she suggested incorporating challenge cards into the mix. Initially, I had planned to include only standard cards, but her feedback made me realize that adding challenges would make the gameplay more engaging and dynamic, preventing it from feeling repetitive.
4.0 Art Direction
Week 7

This week, we didn’t have any consultations as it was presentation week. Instead, we showcased our progress to other lecturers. I presented my slides, and I’m glad to say everything went smoothly, leaving me feeling confident about the direction of my project.

5.0 Proposal Presentation Slides

Week 8

This week, I began working on the visual designs for my board game, starting with the item tokens. I created a detailed list of all the tokens needed and dove straight into designing each one. Once the initial designs were complete, I refined them by recoloring everything to ensure a cohesive and polished look. Afterward, I printed the designs to evaluate the colors and see how they appeared on paper, ensuring they matched my vision for the game.

6.0 Designing Tokens

6.1 Recolored Tokens

Week 9

This week, I shared my item tokens with Ms. Anis for feedback. She pointed out that the tokens were a bit difficult to see and that the colors still felt somewhat dull. To improve the visibility and vibrancy, she suggested brightening the colors and adding shadows to the items. Additionally, she recommended swapping the border colors between the miscellaneous and household items & personal care categories, as blue is more closely associated with personal care products.

7.0 Final Item Token Design

After finishing my item tokens, I moved on to designing the order cards. However, when I began working on them, I encountered a problem. The initial card types I had planned made the game feel overly complicated, and the gameplay experience wasn’t as smooth as I’d hoped. To resolve this, I rethought the card structure. Instead of the original structure, I decided to include 40 normal order cards and 20 khaos cards, creating a better balance and ensuring a more enjoyable flow for the game.

I also created four different types of khaos cards to introduce more variation and excitement into the challenge cards. This addition ensures that each game round feels unique and adds an extra layer of fun and unpredictability to the gameplay.

7.1 Type of  Khaos Cards

7.2 Draft 1 - Order Cards Design

Week 10

This week, I presented my initial order card designs to Ms. Anis. She pointed out that the khaos cards looked too similar to the normal cards, which could make it difficult for players to differentiate between them. To resolve this, she suggested adding borders around the khaos cards for better identification. Additionally, she noted that the readability of the cards could be improved, so I’ll need to revisit the font choice for the khaos cards to make sure they’re clearer and more legible.

8.0 Draft 2 - Order Cards Design

Week 11

This week, I also started thinking about the packaging for my board game. Ms. Anis suggested that I consult Mr. Shamsul, who has more expertise in packaging, so I did. He offered some helpful suggestions for the packaging design and recommended that I create a prototype first before finalizing the actual game box. This approach will allow me to test the concept and make adjustments before committing to the final design. Therefore, I bought materials online and went to Illustrator to create all the necessary measurements and dielines before starting to make the prototype.

9.0 Prototype Dielines

9.1 Prototype

Other than that, I also began designing the game money, experimenting with a few different variations to see which one would best fit the overall theme and aesthetic of the game. Ms. Anis suggested changing the font on the money, as the current one wasn’t very readable. She mentioned that the second design looked better and that it’s important to create contrast with the game money to distinguish it from the board game itself.

9.2 Game Money Design

9.3 Revised Game Money Design

Week 12

This week, I showed Ms. Anis and Mr. Shamsul my prototype. They said it looked pretty good, but there were still areas for improvement. They provided valuable suggestions on how I could enhance the packaging. After hearing their feedback, I gained a clearer vision of how to execute the actual game box and immediately began working on it. I started by measuring all the dimensions and creating the dieline in Illustrator. Once that was done, I headed to the laser cutter room to cut everything. Although the process wasn’t the smoothest, I managed to push through and successfully cut all the parts I needed for the box.

After completing the cutting process, I began assembling the box. At the same time, I started getting everything printed. I focused on printing the stickers first, as I needed them to paste onto the item tokens. I also printed out the game money and carefully cut each piece by hand.

10.0 Dieline for Laser Cutting

10.1 Progress Pictures

10.2 Compilation of Progress Videos

Week 13

This week, I focused on finalizing the designs for my cards. I also printed out the wrap needed to complete the assembly of the box. Once I finished designing the cards, I sent them out for printing. However, the printing service had specific requirements, and I was forced to change my designs to meet their specifications. While it was an unexpected adjustment, it was necessary to ensure the final prints would turn out as expected.

11.0 Wrap Design

11.1 Order Cards Design

Additionally, I laser-cut the dividers for my gameboard and assembled them. I also printed out the graphics and carefully pasted them onto the gameboard to bring the design together.

11.2 Assembling Gameboard

11.3 Final Gameboards

Week 14

This week, I was nearly finished with everything, with only the final component left which is the game instructions. I designed the instructions in Illustrator and printed them out, ensuring they were clear and visually cohesive with the rest of the game. Afterward, I added some finishing touches to the box, marking the completion of my board game! We also had a final presentation, and with that, my work is officially done.

12.0 Game Instruction Design

12.1 Kedai Khaos Board Game

12.2 Kedai Khaos Game Box

12.3 Final Presentation Slides

Kedai Khaos Board Game

13.0 Final Compilation

13.1 Kedai Khaos Brand Guideline

13.2 Kedai Khaos Photo 1

13.3 Kedai Khaos Photo 2



REFLECTION

Reflecting on this project, I can't believe I was able to push through and complete it. When I first started, I never imagined that I could actually create a board game, but here I am, having done it, and I am incredibly proud of myself. This journey has been so rewarding, and I couldn't have done it without the support and guidance from my lecturers and family. Their encouragement kept me going, and I am truly thankful for their presence throughout this process.

This project taught me a lot, especially as I had to tackle tasks I had never done before, like constructing the game box. It pushed me out of my comfort zone and made me challenge myself in ways I didn't expect. I’ve learned so much, not just about graphic design, but also about perseverance and problem-solving.

Overall, this has been an amazing project. Looking back at where I started this semester, I can see how much I have grown, both as a designer and as an individual. I’m incredibly grateful for the experience, and this project marks a significant milestone: the end of my journey as a graphic design student and the beginning of a new chapter as a graduate.

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