Design Principles - Exercise 2
11/4/2022 - 24/4/2022 (Week 3 - Week 4)
Anna Chin Siaw Fong / 0354370
Design Principles / Bachelor of
Design (Honours) in Creative Media / Taylor's University
Exercise 2
LECTURES
Week 2 - Balance and Emphasis
Balance
- The distribution of visual weight in a work of design
- Visual equilibrium of the elements
- Can be symmetrical or asymmetrical
Fig 1.0 Symmetrical and Asymmetrical Balance
- Has equal "weights" on equal sides of a centrally placed fulcrum
- Equal arrangement of elements result in billateral balance
- Arrangement of elements around a central point results in radial balance
- Arrangement of element that are equivalent but not identical around the fulcrum line results in approximate symmetry
Asymmetrical Balance
- Has unequal "weight" on each side of the composition
- One side of the composition may contain a dominant element, which could be balanced by a couple or more lesser focal points on the other side .
- More dynamic and interesting which evokes feeling of modernism, movement, energy and vitality.
- Offers more visual variety
- Known as phi
- A mathematical concept and a number that goes on indefinitely ( 1.618033988749895……)
- The representative of perfect beauty
- Used as a guide to create visual balance
- Used to bring harmony, balance and structure to one's work
Fig 1.1 Golden Ratio
Rule of Thirds
- A composition guideline to create more dynamism to a work
- An image is divided into thirds, both horizontally and vertically.
Fig 1.2 Rules of Thirds
Emphasis and Dominance
- Used to create dominance and focus
- Various elements, such as colour, shapes, or value can bd use to create emphasis to achieve dominance
Fig 1.3 Emphasis
Week 3 - Repetition and Movement
Repetition - Pattern and Rhythm
- Makes work seem active
- Creates rhythm and pattern
- Variety is essential to keep rhythms exciting and active and to avoid monotony
- Pattern increases visual excitement
Fig 2.0 Repetition
Fig 2.1 Pattern
Fig 2.2 Rhythm
Variety
- A change or slight different in elements and objects, to avoid boring composition
- Involves varying angles, exposure, composition, etc.
Fig 2.3 Variety
- The way a design leads the eye in, around, and through a composition
- Occurs when objects seem to be moving in a visual image
- Comes from the kinds of shapes, forms, lines, and curves that are used
Fig 2.4 Movement
Hierarchy
- The choreography of content in a composition to communicate information and convey meaning
- Direct viewers to the most important information first, and identifies navigation through secondary content
Fig 2.5 15 Golden Principles of Visual Hierarchy
Alignment
- The placement of elements in a way that edges line up along commons rows or columns, or their bodies along a common centre
- Creates a sense of unity and cohesion
- Can be a powerful mean of leading a person through a design
Fig 2.6 Alignment
INSTRUCTIONS
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EXERCISE 2
Visual Research
Emphasis
Fig 3.0 Leaf
Fig 3.1 Rose
Fig 3.2 Daisy
Fig 4.0 Diamonds
Fig 4.1 Apples
Fig 4.2 Flowers
Fig 4.3 Roses
Idea Exploration
Emphasis
Sketch 1 emphasizes on the rose as it is different from the other flowers that are similar to one another.
Fig 5.0 Emphasis Sketch 1
- 13/4/2022 -
Fig 5.1 Emphasis Sketch 2
- 13/4/2022 -
I improved my sketch after getting some feedback from Dr. Jinchi.
Fig 5.2 Improved Emphasis Sketch 2
- 16/4/2022 -
Repetition
I decided to draw stamps for my idea for repetition as I like collecting stamps.
Fig 6.0 Repetition Sketch 1
- 13/4/2022 -
Fig 6.1 Repetition Sketch 2
- 13/4/2022 -
I improved my second sketch for repetition based on Dr. Jinchi's feedback.
Fig 6.2 Improved Repetition Sketch 2
- 16/4/2022 -
I added another row of stamps to fill up the spaces inside the stamp and tried colouring them.
Fig 6.3 Improved Repetition Sketch 2
- 22/4/2022 -
Final Outcome
Emphasis
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Repetition
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src="https://drive.google.com/file/d/197cxzDkK9ieNR2d_FtR32o49SkHgSROz/preview"
width="640" height="480" allow="autoplay"></iframe>
FEEDBACK
Week 3
- Can improve emphasis sketch 1 by making some stamps a bit bigger
- For emphasis sketch 2, can draw the thorns thicker and make it green to show more emphasis
- Sketches for repetition is fine
- Can future improve the sketch by putting the stamps in sketch 2 into a larger stamp to show repetition
Week 4
- Sketch 2 for repetition still looks a bit empty, add another row of stamps to fill in the spaces
REFLECTION
I think I still struggle with coming up with ideas for my sketches. To improve on this, I should shall scroll pinterest more often to gain inspiration. Dr. Jinchi has been really helpful as she gives me suggestions to improve on my sketches. I hope in my future exercises, I would not struggle as much when coming up with ideas for my sketches.
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