Typography - Task 2 / Typographic Exploration & Communication

May 11, 2022

Typography - Task 2 / Typographic Exploration & Communication

2/5/2022 - 16/5/2022 (Week 6 - Week 8)
Anna Chin Siaw Fong / 0354370
Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 2 / Typographic Exploration & Communication

LECTURES

Completed. Lectures 1 to 6 can be found in Typography - Task 1 / Exercises.

INSTRUCTIONS

Visual Research

Before coming up with sketches, I did some visual research.

Fig 1.0 Visual Research 1

Fig 1.1 Visual Research 2

Fig 1.2 Visual Research 3

Sketches

I came out with some ideas and sketched it out using Procreate.

Fig 2.0 Sketch 1

- 6/5/2022 -

Fig 2.1 Sketch 2

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Fig 2.2 Sketch 3

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Fig 2.3 Sketch 4

- 6/5/2022 -

Layout Progress

After sketching out my ideas, I digitalized the layout using Adobe InDesign.

Fig 3.0 Layout 1

- 9/5/2022 -

Fonts: ITC Garamond Std

Typeface: ITC Garamond Std Book, Bold, Bold Italic and Ultra

Font size: 9 pt (body text), 60 pt (heading), 18 pt (subheading)

Leading: 11 pt (body text), 64 pt (heading)

Paragraph spacing: 11 pt

Average characters per line: 30 ~ 40

Margin: 10 mm

Columns: 3

Gutter: 5 mm

Alignment: Left align

Fig 3.1 Layout 2

- 9/5/2022 -

Fig 3.2 Layout 3

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Fig 3.3 Layout 4

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Fonts: ITC Garamond Std

Typeface: ITC Garamond Std Book, Bold Italic and Ultra

Font size: 9 pt (body text), 60 pt (heading)

Leading: 11 pt (body text), 64 pt (heading)

Paragraph spacing: 11 pt

Average characters per line: 30 ~ 40

Margin: 10 mm

Columns: 3

Gutter: 5 mm

Alignment: Left align

After getting feedback from Mr.Vinod, I chose to go with layout 3. I edited the body text to remove orphans and widows.

Fig 3.4 Layout after fixing orphans and widows

- 11/5/2022 -

Next, I ragged the text to create smooth raggings for the paragraphs.

Fig 3.5 Layout after ragging body text

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Fonts: ITC Garamond Std

Typeface: ITC Garamond Std Book, Bold Italic and Ultra

Font size: 9 pt (body text), 60 pt (heading)

Leading: 11 pt (body text), 64 pt (heading)

Paragraph spacing: 11 pt

Average characters per line: 30 ~ 40

Margin: 10 mm

Columns: 3

Gutter: 5 mm

Alignment: Left align

Final Submission

Fig 4.0 Final Text Formatting and Expression (PDF)

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Fig 4.1 Final Text Formatting and Expression with visible guides and baseline grids (PDF)

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Fig 4.2 Final Text Formatting and Expression (JPEG)

- 11/5/2022 -

Fonts: ITC Garamond Std

Typeface: ITC Garamond Std Book, Bold Italic and Ultra

Font size: 9 pt (body text), 60 pt (heading), 18 pt (subheading)

Leading: 11 pt (body text), 64 pt (heading)

Paragraph spacing: 11 pt

Average characters per line: 30 ~ 40

Margin: 10 mm

Columns: 3

Gutter: 5 mm

Alignment: Left align

FEEDBACK

Week 7

General Feedback:

Specific Feedback: Placement for heading can be better. There are widows and orphans, try to find ways to adjust time. Other than that, all is good.

REFLECTION

Experience

I have not tried designing layouts before. I get to learn and tryout different types of layouts for my design.

Observation

I struggled to come up with design layout ideas as I was very new to it. There is not much designs that I could think of as I do not know a lot of layout types.

Findings
I found that although a book layout may look simple, it is not as easy to design a book layout. I also found more shortcut keys in Adobe InDesign which are really helpful to me when I am doing my task. It speeds up my progress.

FURTHER READING

Letterforms: Typeface Design From Past to Future