Advanced Typography - Task 2 / Key Artwork & Collateral

October 04, 2022

Advanced Typography - Task 2 / Key Artwork & Collateral

21/9/2022 - 17/10/2022 (Week 4 - Week 8)

Anna Chin Siaw Fong / 0354370
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 2 / Key Artwork & Collateral

LECTURES

Completed. Lectures 1 to 5 can be found in Advanced Typography - Task 1 / Exercises 1 & 2.

INSTRUCTIONS

Task 2 (A) - Key Artwork

I did very rough sketching of ideas that I have for this task.

Fig 1.0 Rough sketches

- 1/10/2022 -

As I start digitalization, I digitalized more artwork as I explore the different typefaces and experiment with it. I used Adobe Illustrator to digitalize my artwork.

Fig 1.1 Digitalization

- 5/10/2022 -

After getting feedback from Mr.Vinod, I made improvements to my key artwork. Since it is hard to just make a key artwork from the letters " A" and "C", I decided to 2 more initials to it. I explored on the different ways I can combine my 4 initials together.

Fig 1.2 Exploration 1

- 12/10/2022 -

Fig 1.3 Exploration 2

- 12/10/2022 -

After much exploration, I was able to decide on my key artwork.

Fig 1.4 Key Artwork

- 12/10/2022 -

Final Key Artwork Submission

Fig 1.5 Final Key Artwork

- 12/10/2022 -

Task 2 (B) - Collateral

After finalizing the key artwork, we were to make collaterals out from my key artwork. The first thing I did with my key artwork was to animate it. I animated my key artworking using Adobe After Effects.

Fig 1.6 GIF animation first attempt

- 17/10/2022 -

My first attempt was really slow so I increased the fps so that the animation would be faster. It looks smoother as well.

Fig 1.7 Improved GIF animation

- 17/10/2022 -

After creating the animation for my key artwork, I continued to design the merch. I was going for a simple design for my merch. I searched for mockups online to help design my merch.

Fig 1.8 Gift wrapper

- 22/10/2022 -

Fig 1.9 Sign

- 22/10/2022 -

Fig 1.10 Totebag

- 22/10/2022 -

Fig 1.11 Wooden stamp

- 22/10/2022 -

I posted them on my instagram page after finishing my merch design. I used a colour palette so that my instagram page looks more aesthetic.

Fig 1.12 Instagram page

- 24/10/2022 -

Final Collateral Submission

Fig 1.13 Final GIF animation

- 17/10/2022 -

Fig 1.14 Final gift wrapper

- 26/10/2022 -

Fig 1.15 Final sign

- 26/10/2022 -

Fig 1.16 Final totebag

- 26/10/2022 -

Fig 1.17 Final wooden stamp

- 26/10/2022 -

Fig 1.18 Final instagram page

- 26/10/2022 -

Instagram Link: https://www.instagram.com/acsf___/

Fig 1.19 Final collateral (PDF)

- 26/10/2022 -

FEEDBACK

Week 6

General Feedback:

Specific Feedback: The letters A and C are quite common in monogram making. The combinations that are worked on tend to be used already. Need to be careful and do a reverse search on Google to see how many designs come close to the one I have. The placement of the letters is pretty common simply because the letters A and C are really common in monogram making. Bottom middle design is really interesting as there is play of missing strokes. The only thing to worry about is just the composition.

Week 7

General Feedback:

Specific Feedback: Interesting form. A bit unstable but we need to move with it. Putting it on a box is acceptable but it can be better.

REFLECTION

Experience

I get to experience using different typefaces to create different designs to complete this task. I also experienced using mockups to create my collateral which I have not tried before.

Observation

I observed that I was struggling with task 2 as it was hard to create artwork with only initials. I also struggled when I was doing my collateral as I was not sure how to portray my key artwork or logo nicely.

Findings

I found out that creating an artwork is not easy at all when using initials as it may be really common. It is hard to create an artwork that is really unique as your ideas might already be out there.

FURTHER READING

Typography Essentials Revised and Updated: 100 Design Principles for Working with Type