Advanced Typography - Task 3 / Type Exploration & Application

November 01, 2022

Advanced Typography - Task 3 / Type Exploration & Application

29/8/2022 - 17/10/2022 (Week 1 - Week 8)

Anna Chin Siaw Fong / 0354370
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 3

LECTURES

Completed. Lectures 1 to 5 can be found in Advanced Typography - Task 1 / Exercises 1 & 2.

INSTRUCTIONS

Task 3 - Type Exploration & Application

Before starting our task 3, we had to come up with ideas and pitch them to Mr. Vinod.

Fig 1.0 Proposal

- 24/10/2022 -

After pitching my proposal to Mr. Vinod, I decided to go with my first idea which is to create a minimalistic font for the game "Monument Valley II". I started by sketching out the fonts. I should have used a round brush instead of using the pencil brush when sketching the fonts in Procreate.

Fig 1.1 Sketch

- 31/10/2022 -

I started to digitalize my work in Adobe Illustrator after finishing my sketch.

Fig 1.2 Digitalization

- 31/10/2022 -

After getting feedback from Mr.Vinod, I improved my font by making the strokes of the letterform thicker and completed the lowercase letters. I continued by finishing my uppercase letters and numerals.

Fig 1.3 Attempt 1 lowercase

- 6/11/2022 -

Fig 1.4 Attempt 1 uppercase

- 8/11/2022 -

Fig 1.5 Attempt 1 numerals

- 8/11/2022 -

Mr.Vinod said that my letters are a bit inconsistent as some has a larger width compared to the other letter. I made all the gaps in my letterform consistent and also improved on the word "S" and the number "2".

Fig 1.6 Typographical symbols and punctuation marks

- 11/11/2022 -

Fig 1.7 Numerals

- 11/11/2022 -

Fig 1.8 Complete set of font

- 11/11/2022 -

I tried implementing some texture to my font as advised by Mr. Vinod. Texture 1 was a bit too much and very different from how I want the font to be. So I tried by using a different texture which is Texture 2. Texture 2 was very minimal and not very visible.

Fig 1.9 Texture 1

- 14/11/2022 -

Fig 1.10 Texture 2

- 14/11/2022 -

Fig 1.11 Complete set of texture 1

- 14/11/2022 -

Fig 1.12 Complete set of texture 2

- 14/11/2022 -

After consulting Mr. Vinod about my font, I decided to go with my initial plan which is not to add texture and keep my font simple and minimal. Adding texture to my font just does not seem right as the game has a very clean look to it. A more simplistic font is a better approach and suits the game more. Therefore, I proceeded by importing all my fonts from Adobe Illustrator to FontLab.

Fig 1.13 All imported font

- 19/11/2022 -

Fig 1.14 Importing font

- 19/11/2022 -

After importing all my fonts, I started kerning my fonts. I google basic kerning text to help with my kerning process.

Fig 1.15 Kerning progress 1

- 21/11/2022 -

Fig 1.16 Kerning progress 2

- 21/11/2022 -

Fig 1.17 Kerning progress 3

- 21/11/2022 -

After kerning all my letters, I exported it. I tried my font on Adobe Illustrator and felt like the weight for my letters is a bit too thin. So, I went back into FontLabs and increase the weight of my letters to make it thicker.

Fig 1.18 Changing weight of font

- 21/11/2022 -

Fig 1.19 Thickened letters

- 21/11/2022 -

After that, my font was finally done and I started my application process.

Fig 1.20 Game Poster

- 23/11/2022 -

Fig 1.21 Art Card

- 23/11/2022 -

Fig 1.22 Game Soundtrack Vinyl

- 23/11/2022 -

Fig 1.23 In-game Chapter Title

- 23/11/2022 -

Fig 1.24 In-game Storyline

- 23/11/2022 -

Final Type Exploration & Application Submission

Fig 1.25 Final Font Design (JPEG)

- 23/11/2022 -

Fig 1.26 Final Font Design (PDF)

- 23/11/2022 -

Fig 1.27 Final Game Poster (JPEG)

- 23/11/2022 -

Fig 1.28 Final Art Card (JPEG)

- 23/11/2022 -

Fig 1.29 Final Game Soundtrack Vinyl (JPEG)

- 23/11/2022 -

Fig 1.30 Final In-game Chapter Title

- 23/11/2022 -

Fig 1.31 Final In-game Storyline

- 23/11/2022 -

Fig 1.32 Final Application (PDF)

- 23/11/2022 -

Font Download Link: https://drive.google.com/file/d/1hJ9oyt65xAIZGgKUFZ2mNrwr-t4NgS4d/view?usp=share_link

FEEDBACK

Week 9

Specific Feedback: Be careful when you create pixeled fonts because there are a lot out there. So, you need to add some sense of uniqueness to the font if you were to create it. Other than that, the ideas are okay.

Week 10

Specific Feedback: Can makes the strokes of the letterforms thicker. As it looks very simplistic, what you can do is pay real attention to how the outer shape of the thickness is formed. You can create a brush that has bumps or ridges and use the brush for your letterforms.

Week 11

Specific Feedback: Make sure the gaps are consistent. The “S” looks a little less wide, make it wider. Make sure the texture added is minimal but visible.

Week 12

Specific Feedback: Can’t see enough texture in the typeface. If you’re adding texture, you should add a little bit more. But if you feel like it’s too much, then go ahead with the clean and simplistic look you initially intend to go for. Now, whatever you have designed, you have not tested it out. So, test it out to see if it works for the illustration.

REFLECTION

Experience

It was a rather nice experience to create a set of font. Even though the font might look simple, the process of creating it isn't as simple as it seems. But I am glad I was able to finish it. I had fun doing the applications for this task.

Observation

I observed that I need to be more careful and aware when I import my letters from Adobe Illustrator to FontLab. This is because the letter pasted on FontLaab might not be exactly the same as the letter on Adobe Illustrator. Minor adjustments have to be made on FontLab on the letter itself.

Findings

Kerning was quite hard. It took me a very long time to kern all the letters as there are so many different combinations.

FURTHER READING

Typography Essentials Revised and Updated: 100 Design Principles for Working with Type

Fig 7.0 Typography Essentials Revised and Updated:
100 Design Principles for Working with Type Book Cover

I continued my further reading by reading the book "Typography Essentials Revised and Updated: 100 Design Principles for Working with Type".

Fig 7.1 Being expressive

Fig 7.2 Staying neutral

Fig 7.3 Considering background contrast

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Anna Chin Siaw Fong (0354370)

Advanced Typography - Task 3 / Type Exploration & Application

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