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Brand Corporate Identity - Task 3 / Positioning & Identity

10/5/2023 - 7/6/2023 (Week 6 - Week 10)

Anna Chin Siaw Fong / 0354370 
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 3 / Positioning & Identity

LECTURES

Lectures 1-3 can be found here.

Lectures 4-5 can be found here.

INSTRUCTIONS

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Task 3 - Positioning & Identity
For this task, we were to think about our brand's positioning and design various applications for my brand. We were to think about our brand story, vision & mission, target audience, brand value, unique selling proposition and positioning statement before designing our various applications for the brand. I thought about it and compiled it using Google Docs. I also added some references for my applications in the Google Docs.


After determining my brand positioning, I started designing my various design applications for my brand. I used Adobe Illustrator to illustrate my artwork and Adobe Photoshop to do the mockups.

Stationaries
I started of by designing the stationaries for the brand.

Fig 2.0 Business Card

Fig 2.1 Envelope

Fig 2.2 Letterhead, Continuation Sheet & Invoice

Collaterals
I proceeded to design the collaterals for my brand after finishing my stationaries. I was struggling to find a suitable font for body wash packaging. I didn't create a lot of variations for my design for the collateral.

Fig 3.0 Body wash

Fig 3.1 Box

Fig 3.2 Shopping bag

Fig 3.3 Thank you card

Digital Presence

For my digital presence, I designed half of a landing page and 9 individual instagram post. I was deciding if i should go for the lighter colour or darker colour for my landing page.

Fig 4.0 Landing page

Fig 4.1 Instagram post

Environmental

For the environmental graphics, my initial plan was to create vending machine, pop-up store and poster mockups. However, I could not find any vending machine or pop-up store mockups. I proceed to design a billboard, sign and poster for my environmental graphics instead.

Fig 5.0 Poster

Fig 5.1 Billboard poster

Fig 5.2 Sign

After designing all my artwork, I put them into mockups. I compiled all my mockups and showed Ms. Lilian to get some feedback.

Fig 6.0 Example of mockup process 1

Fig 6.1 Example of mockup process 2

Fig 6.2 Compiled mockup
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After getting feedback from Ms. Lilian, I made improvements to my work and created the slides for my brand positioning and design application. 

Fig 7.0 Brand positioning slides

Fig 7.1 Design application slides

Final Submission

Fig 8.0 Brand positioning slides

<iframe src="https://drive.google.com/file/d/19ePW7wh9ONJZxYoLT3WhvMozGOj_h_RN/preview" width="640" height="480" allow="autoplay"></iframe>


Fig 8.1 Design application slides

<iframe src="https://drive.google.com/file/d/1ikfbg-fB5ZnEtqy9wGpFWOKmf7-OoCDm/preview" width="640" height="480" allow="autoplay"></iframe>

Stationaries




Fig 9.0 Business Card




Fig 9.1 Envelope






Fig 9.2 Letterhead & Continuation Letter


Fig 9.3 Invoice

Collaterals


Fig 10.0 Body Wash




Fig 10.1 Box



Fig 10.2 Shopping bag



Fig 10.3 Thank you card

Digital Presence


Fig 11.0 Landing Page










Fig 11.1 Instagram

Environmental Graphics



Fig 12.0 Billboard


Fig 12.1 Poster


Fig 12.2 Sign

FEEDBACK

Week 7 
  • Demographics is a bit too wide
  • Can try having mockup posters for different settings
  • Put more reference pictures for the slides
Week 9
  • Title for business card look a bit too loud, maybe try a simplier font
  • Pattern for envelope a bit too large
  • Maybe could try using rounded corner mockup for thank you card
  • Landing page darker looks nice as it is more consistent
  • Try to incorporate your body text font in the Instagram post
  • Similarly, try to incorporate the new font used for collateral for stationaries
Week 10
  • Try another way to distinguish the socials, but if it doesn't work its okay
  • Add 1 landing page mockup
  • Overall, everything is good
Week 11
  • Credit your sources
  • Positioning of brand is well considered
  • Can be more critical with space rationalization
  • Can have logo minimum size slightly smaller
  • Final artwork are consistent. It demonstraes the brand well but it seems like a safe approach. Can have improvement for creativity.
  • Supporting sketches shows relation with the applications
REFLECTION

Experience

As I thought about my brand, bubbles & cuddles, I immersed myself in the process of defining its positioning and designing various design applications. It was an exciting and creative endeavor that allowed me to explore different aspects of my brand's identity and create a cohesive visual and experiential representation.
Observation

Throughout the process of designing various design applications, such as stationery, collaterals, digital presence, and environmental graphics, I closely observed the interplay between visuals and the brand's positioning. I observed the importance of using soft, soothing colors and gentle typography to convey the comforting and luxurious experience bubbles & cuddles aim to provide.

Findings

I discovered that consistency was key in conveying the brand's essence across all design applications. Each design element needed to align with the brand's positioning to create a cohesive and impactful visual identity. 
FURTHER READING

For further reading, I read about how to succesfully position my brand. Link to the article can be found here.

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