Packaging and Merchandising Design - Project 1
27/4/2023 - 25/5/2023 (Week 4 - Week 8)
Anna Chin Siaw Fong / 0354370
Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative
Media / Taylor's University
Project 1
LECTURES
Completed. All lectures can be found here.
INSTRUCTION
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Project 1
For this project, we were to redesigning the McDonald's Happy Meal box with an
educational message. Before I started, I browsed through some inspiration for
my Happy Meal box design.
Fig 1.0 Inspiration 1
Fig 1.1 Inspiration 2
After getting some inspiration, I started sketching out the dieline and
designs of my Happy Meal box design.
I resketched my design after getting feedback from Mr. Shamsul. Since
McDonalds has fries, I decided to draw a potato character.
Fig 1.3 Sketch 2
Upon finalizing my sketch, I started designing my artwork for the box using Procreate. I coloured my artwork when I finished drawing all the artwork.
Fig 1.4 Drawing process on Procreate
Fig 1.5 Artwork 1
Fig 1.6 Artwork 2
Fig 1.7 Artwork 3
Fig 1.8 Artwork 4
After getting feedback from Mr. Shamsul, I edited my design again and started doing the mockup and dieline of the Happy Meal box on Adobe Illustrator.
Fig 1.9 Updated Artwork 1
Fig 1.10 Updated Artwork 2
Fig 1.11 Updated Artwork 3
Fig 1.12 Updated Artwork 4
Fig 1.13 Dieline progress
Fig 1.14 Mockup progress
Fig 1.15 Happy Meal box dieline
Fig 1.16 Happy Meal box dieline with design
Fig 1.17 Happy Meal box mockup (Front)
Fig 1.18 Happy Meal box mockup (Back)
Fig 1.19 Happy Meal box mockup (Combined)
FEEDBACK
Week 6
- Can draw of the actions of the text for how to be grateful
Week 7
- Graphic looks cute
- Design of text not so exciting
- Can try using different background colour
REFLECTION
I really enjoyed doing this project. I was very excited to create a Happy Meals packaging as I have never done it before. I learnt a lot from this project as I had to make my own dieline and mockup. I'm glad that I get to learn all of these cause it would be very helpful for me in the future when I can't find any mockups or dielines that are suitable for my design.
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