Packaging and Merchandising Design - Project 1

27/4/2023 - 25/5/2023 (Week 4 - Week 8)

Anna Chin Siaw Fong / 0354370 
Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Project 1


LECTURES

Completed. All lectures can be found here.


INSTRUCTION

<iframe src="https://drive.google.com/file/d/1aZuWgjAOE0FndMQlM_88v__f9fZ5HcSG/preview" width="640" height="480" allow="autoplay"></iframe>

Project 1

For this project, we were to redesigning the McDonald's Happy Meal box with an educational message. Before I started, I browsed through some inspiration for my Happy Meal box design. 

Fig 1.0 Inspiration 1

Fig 1.1 Inspiration 2

After getting some inspiration, I started sketching out the dieline and designs of my Happy Meal box design.

Fig 1.2 Sketch 1

I resketched my design after getting feedback from Mr. Shamsul. Since McDonalds has fries, I decided to draw a potato character.

Fig 1.3 Sketch 2

Upon finalizing my sketch, I started designing my artwork for the box using Procreate. I coloured my artwork when I finished drawing all the artwork.

Fig 1.4 Drawing process on Procreate

Fig 1.5 Artwork 1

Fig 1.6 Artwork 2

Fig 1.7 Artwork 3

Fig 1.8 Artwork 4

After getting feedback from Mr. Shamsul, I edited my design again and started doing the mockup and dieline of the Happy Meal box on Adobe Illustrator.

Fig 1.9 Updated Artwork 1

Fig 1.10 Updated Artwork 2

Fig 1.11 Updated Artwork 3

Fig 1.12 Updated Artwork 4

Fig 1.13 Dieline progress

Fig 1.14 Mockup progress

Fig 1.15 Happy Meal box dieline

Fig 1.16 Happy Meal box dieline with design

Fig 1.17 Happy Meal box mockup (Front)

Fig 1.18 Happy Meal box mockup (Back)

Fig 1.19 Happy Meal box mockup (Combined)

Final Submission

<iframe src="https://drive.google.com/file/d/1CKJ0tmlFAcq_4U2h71YWl3KN7RBPV9wy/preview" width="640" height="480" allow="autoplay"></iframe>


FEEDBACK

Week 6
  • Can draw of the actions of the text for how to be grateful
Week 7
  • Graphic looks cute
  • Design of text not so exciting
  • Can try using different background colour

REFLECTION

I really enjoyed doing this project. I was very excited to create a Happy Meals packaging as I have never done it before. I learnt a lot from this project as I had to make my own dieline and mockup. I'm glad that I get to learn all of these cause it would be very helpful for me in the future when I can't find any mockups or dielines that are suitable for my design.

Comments