Packaging and Merchandising Design - Project 2
27/4/2023 - 8/6/2023 (Week 4 - Week 10)
Anna Chin Siaw Fong / 0354370
Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative
Media / Taylor's University
Project 2
LECTURES
Completed. All lectures can be found here.
INSTRUCTION
<iframe
src="https://drive.google.com/file/d/1aZuWgjAOE0FndMQlM_88v__f9fZ5HcSG/preview"
width="640" height="480" allow="autoplay"></iframe>
Project 2
For this project, it was a collaboration project between the Design School and
School of Biosciences. We were to design a packaging design for their product.
I was paired with Group 3 from the School of Biosciences. Their product was
jackfruit seed wedges. We had a meeting with them to find out more about their
product.
Fig 1.0 Group 3 Slides
After getting to know more about their product, I started brainstorming for
design packaging ideas. I went to pinterest to find some inspiration as well.
Fig 1.1 Pinterest Inspiration
I began by sketching out some ideas and deciding the colour palette for my design. I decided to go for yellow and orange for my colour palette cause jackfruit and wedges are usually those colours.
Fig 1.2 Sketches & Colour Palette
After that, I began to design my packaging design on Adobe Illustrator.
Fig 1.3 Designing Process
I got feedback from Mr. Shamsul and he said I should go for the 5th and 6th
design and present it to the School of Biosciences. So, I made them into
mockups. I also made presentation slides to present my design to them.
Fig 1.4 Design 1 Mockup
Fig 1.5 Design 2 Mockup
Fig 1.6 Presentation Slides
After presenting it to them, they preferred Design 1. I made adjustments to
the design by using their actual food product pictures. They sent us a lot of
pictures but it wasn't ideal for my packaging design. So, I went to did a
little edit on Adobe Photoshop.
Fig 1.7 Jackfruit Seed Wedges Pictures
Fig 1.8 Photoshop Process
I edited my design for Design 1 after photoshopping the picture to suit my
design. I made Planograms for my design as well.
Fig 1.9 Updated Design 1 Mockup
Fig 1.10 Planogram Process
Final Submission
Fig 2.0 Front Design
Fig 2.1 Back Design
Fig 2.2 Product Design Mockup
Fig 2.3 Planogram 1
Fig 2.4 Planogram 2
Fig 2.5 Project 2 Slides
FEEDBACK
Week 8
- Sketches are okay
- Colour palette suits the design theme
Week 9
- Go with the 5th and 6th design for the front design
- Present both to the School of Biosciences to see which they like
- Designs look nice
REFLECTION
Comments
Post a Comment