Creative Brand Strategy - Final Compilation & Reflection

30/8/2023 -  29/11/2023 (Week 1 - Week  14)

Anna Chin Siaw Fong / 0354370 
Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Compilation & Reflection

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LINKS

Task 1: Case Study & Campaign Proposal

Task 2: Ideation & Design Direction

Task 3: Campaign Branding

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FINAL SUBMISSION

Task 1: Case Study & Campaign Proposal

30/8/2023 - 20/9/2023 (Week 1 - Week  4)

Task 1(A): Case Study

Fig 1.0 Task 1(A) Slides

Task 1(B): Campaign Proposal

Fig 1.1 Task 1(B) Slides

Task 2: Ideation  & Design Direction

30/8/2023 - 4/10/2023 (Week 1 - Week  6)

Fig 2.0 Final Task 2 Slides

Task 3: Campaign Branding

4/10/2023 -  22/11/2023 (Week 6 - Week  13)

Fig 3.0 Final Task 3 Slides

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REFLECTION

Experience

Finishing the 3 tasks was undoubtedly a journey filled with both challenges and rewarding moments. While it wasn't the easiest path, the overall experience was immensely enriching. I enjoyed the process of translating ideas into tangible concepts and witnessed the evolution of my initial thoughts into concrete plans. Each task brought a unique set of challenges, but the progress made at every step became a source of motivation and satisfaction. I am very proud of myself to be able to complete this module and have learnt a lot through the guidance of Ms. Lilian. I am grateful for the guidance received and the valuable lessons learned, marking a significant step forward in my understanding of campaign creation and branding.

Observation

Throughout these tasks, I observed the intricate interplay between creativity and strategic planning. The campaign proposal demanded a meticulous understanding of objectives and target audiences, while the ideation and design direction required a balance between aesthetic appeal and effective communication. Navigating through the intricacies of campaign branding underscored the importance of consistency and coherence in conveying a compelling message. Additionally, the collaborative aspect of these tasks highlighted the significance of incorporating diverse perspectives to enhance the overall quality of the campaign.

Findings

One of the key findings from the tasks were the valuable lesson in adaptability and the iterative nature of the creative process. I discovered that embracing challenges and refining ideas based on feedback significantly contributes to the overall improvement of the campaign. The guidance provided by Ms. Lilian also played a pivotal role in shaping my understanding and approach. Her insights and constructive feedback not only helped me navigate obstacles but also fueled my enthusiasm for continuous learning and improvement.