Digital & Social Media Communication - Task Compilation
29/8/2023 - 28/11/2023 (Week 1 - Week 14)
Anna Chin Siaw Fong / 0354370
Digital & Social Media
Communication / Bachelor of Design (Honours) in Creative Media / Taylor's
University
Task Compilation
LECTURES
Week 1 - Data Collection
INSTRUCTIONS
Task 4: Final Project / Pitch Deck & Design Application and
Development
FEEDBACK
REFLECTION
Fig 1.0 Week 1 slides
Week 3 - Web & Social Media Analytics
Fig 1.1 Week 3 slides
Week 5 - Personas
Fig 1.2 Week 5 slides
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1DYF9Xi2xLVyW7M1AvSfwViFWPigIQ-cA/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 1: Social Media Analytics
For this task, we were given access (read only) to a Google Analytics
account. We were to analyse the data of the social media using Google
Analytics. I was grouped up with Anna Ong and Sarah for this task. We needed
to analyze 15 data. So, we decided to analyze 5 data each. We analyzed the
data and put them into slides.
Fig 2.0 Analyzing data
Fig 2.1 Compiling slides
Final Task 1 Submission
Fig 2.2 Task 1 Slides
Task 2 & 3: Content Ideation & Planning
For this task, we were to plan content that are appropriate to the
client’s brief and map it into the content planning sheet. We had to come up
with 6 weeks worth of content. We used Google Sheet to plan and map out our
content.
Fig 3.0 Content planning Sheet
Final Task 2 & 3 Submission
Content Planning Sheet Link:
For this task, we were to execute the content that we have planned in
Task 2 & 3. We used Canva, Adobe Photoshop, Adobe Illustrator, Adobe
Premiere Pro and Capcut to design the content.
Fig 4.0 Designing content (Canva)
Final Task 4 Submission
Fig 4 Final Task 4 Slides
FEEDBACK
Week 4
- Do some research about other companies' content
- Analyze their post and map out the pros and cons
Week 7
- Remove celebratory posts as client are not posting the content in time
Week 9
- References should be added to the video planning in the Google Sheet
REFLECTION
The tasks for this subject was a multifaceted journey that seamlessly
merged creativity with strategic thinking. Understanding the intricacies
of the target audience became the compass for content creation, guiding me
to tailor engaging posts that resonated with their preferences. During the
design phase, I learnt the importance of cohesive storytelling
through color palettes, typography, and imagery. Collaboration within a
team enriched the creative process, transforming the task into a
collective effort that emphasized adaptability and a willingness to learn.
This experience has not only sharpened my skills in content creation and
design but has also ignited a curiosity to delve deeper into the
ever-evolving dynamics of the digital landscape. I am also grateful to be
able to work with my client without any major issues as they have been
very collaborative and supportive. I hope that in the future I would be
able to utilized what I learnt in this subject as it can be very helpful.
Comments
Post a Comment