Brand Corporate Identity - Final Compilation & Reflection
5/4/2023 - 5/7/2023 (Week 1 - Week 14)
Anna Chin Siaw Fong / 0354370
Brand Corporate Identity / Bachelor
of Design (Honours) in Creative Media / Taylor's University
Final
Compilation & Reflection
LINKS
Task 1: Breaking Brand
Task 2: Logo
Task 3: Positioning & Identity
Task 4: Brand Guideline
FINAL SUBMISSION
Task 1: Breaking Brand
5/4/2023 - 19/4/2023 (Week 1 - Week 3)
Fig 1.0 Task 1: Breaking Brand
Task 2: Logo
19/4/2023 - 10/5/2023 (Week 3 - Week 6)
Task 2 (A): Logo Research & Analysis
Fig 2.0 Task 2(A): Logo Research & Analysis
Task 2 (B): Logo Design
Fig 2.1 Task 2 (B): Logo Design
Fig 2.2 Task 2(B): Logo Gif
Task 3: Positioning & Identity
10/5/2023 - 7/6/2023 (Week 6 - Week 10)
Fig 3.0 Brand Positioning Slides
Fig 3.1 Design Application Slides
Stationaries
Fig 3.2 Business Card
Fig 3.3 Envelope
Fig 3.4 Letterhead & Continuation Letter
Fig 3.5 Invoice
Collaterals
Fig 3.6 Body Wash
Fig 3.7 Box
Fig 3.8 Shopping bag
Fig 3.9 Thank you card
Digital Presence
Fig 3.10 Landing Page
Fig 3.11 Instagram
Environmental Graphics
Fig 3.12 Billboard
Fig 3.13 Poster
Fig 3.14 Sign
Task 4: Brand Guideline
7/6/2023 - 28/6/2023 (Week 10 - Week 13)
*Document is best viewed using Google Chrome.
Fig 4.0 Final Brand Guideline (PDF)
REFLECTION
Experience
As I look back on my journey through the Brand Corporate Identity course, I can't help but feel a sense of accomplishment and growth. From the outset, I knew little about branding and how to create a brand. However, as I progress through the subject, I realized that branding is a complex and intricate process that requires careful consideration and attention to detail. Throughout the course, I have gained a lot of knowledge and practical insights about branding which would be very helpful to me in the future. I am very grateful to have Ms Lilian guide me through this whole course.
Observation
Throughout the course, I observed the importance of consistency and coherence in brand identity. Branding is not just about designing logos or choosing color schemes, it involves a comprehensive understanding of a company's values, mission, and target audience. I learned how every aspect of a brand, including its name, logo, colors, typography, and overall visual representation, plays a crucial role in shaping its identity.
Findings
One of the most valuable findings from this course is the knowledge I gained on how to create a brand from scratch. Creating a brand requires an individual to put a lot of thinking into it. From identifying unique selling points to crafting brand messages and positioning, I discovered the strategic steps required to develop a successful brand. Through the various assignments of the course, I have developed practical skills in crafting brand identities, designing visual elements, and communicating brand messages effectively.
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